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ADVERTISEMENT We might like to pretend we’re above the infomercial, but recent research shows as many as 1 out of 3 Americans have pulled their credit cards out during a pitch. The track record of success spans nearly every aspect of business: beauty, personal care, business opportunities, collectables, weight loss products and house wares. The [...]

Though you may not know it, the billboard has been around since 1867, but today it’s probably not what you think of when you hear the word advertisements. You probably think something more along the line of a pop-up or those annoying commercials that come on the radio. While many of them are still simply [...]

Something about the gimmicky, hyper-formulaic template of a stereotypical infomercial makes it so silly and contrary to expensive ad campaigns that they hardly seem to pose a threat to our hard-earned money. Big businesses, and the advertising companies that work for them, spend millions of dollars to make TV commercials effective. In contrast, infomercials haven’t [...]

Product placement has become downright pervasive in movies and TV, but that doesn’t mean that every brand we see onscreen is something available in stores. When licensing real world products isn’t possible, filmmakers often resort to using made up brand names in their place. Some of these have become director trademarks, while others have become [...]

When social media enthusiasts think about promoting their social networks, they usually only do so online in email signatures, website links, and other profile links. But why not take your social networking love offline as well. Here are 10 ways that you can share your social media presence in the real world. 10. MySpace Costumes [...]

If you’re a meat eater, you’ve probably heard of People for the Ethical Treatment of Animals (P.E.T.A.) Wait…let’s rephrase. If you’re a human being, you’ve probably heard of P.E.T.A., which is an organization based out of Virginia and headed by Ingrid Newkirk. At 2 million+ members strong, the organization has most definitely left its mark [...]

In the media hungry world, you need to stand out from the crowd to get attention. Publicity stunts are seen to be the answer for many individuals, celebrities and organizations. The motive for a celebrity publicity stunt may be to resurrect a career or to give a boost to the latest project. For protest groups, [...]

There are literally hundreds of commercials floating around out there put out by the likes of Nike, Reebok, the aforementioned ESPN and countless others that place the game of hockey up on a pedestal. I found the ten best. Some will make you laugh and one, in particular, will probably make you want to forget [...]

Congratulations to our Steve Straub, 2nd place winner in our Top 10 List Writing Contest. Not long after the television was invented, commercials were invented; soon to be followed by their bigger brother, the infomercial. Since then, our favorite television shows have transformed into a morphine drip of short intervals of satisfaction, followed by a [...]

If you canvass the Internet for lists of top brands, you’ll most likely see the following breakdown: Coca-Cola, Microsoft, IBM, GE, Intel, Nokia, Disney, McDonalds, Marlboro and Mercedes. Now these are amazing companies, but we see top brands offering more than longevity, tradition and clever creativity. Today’s standouts are turning categories on their ear. Affecting [...]