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Every company in the world wants to increase their name recognition; after all, people cannot buy products from you if they do not know you exist. However, sometimes companies’ marketing stunts are so absurd, so questionable that it leads us to think there may actually be such a thing as bad publicity. Below are ten publicity [...]

It is estimated that we are exposed to thousands of commercial messages every day in one form or another. Most of them are boring as hell, but once in a while, a shocking ad makes us stop and wonder. ‘Shockvertising’ is like a sword with a double-edged blade. Do bold and controversial print ads incite [...]

We might like to pretend we’re above the infomercial, but recent research shows as many as 1 out of 3 Americans have pulled their credit cards out during a pitch. The track record of success spans nearly every aspect of business: beauty, personal care, business opportunities, collectables, weight loss products and house wares. The appeal [...]

Though you may not know it, the billboard has been around since 1867, but today it’s probably not what you think of when you hear the word advertisements. You probably think something more along the line of a pop-up or those annoying commercials that come on the radio. While many of them are still simply [...]

Something about the gimmicky, hyper-formulaic template of a stereotypical infomercial makes it so silly and contrary to expensive ad campaigns that they hardly seem to pose a threat to our hard-earned money. Big businesses, and the advertising companies that work for them, spend millions of dollars to make TV commercials effective. In contrast, infomercials haven’t [...]

A live demo that fails is a personal level of hell that no one wants to experience, ever. Whether it’s your product locking up during a live newscast, or perhaps a shopping channel demonstration, or even a major corporate event, it’s something that can lead to an enormous amount of embarrassment…and a good amount of [...]