It is estimated that we are exposed to thousands of commercial messages every day in one form or another. Most of them are boring as hell, but once in a while, a shocking ad makes us stop and wonder. ‘Shockvertising’ is like a sword with a double-edged blade. Do bold and controversial print ads incite [...]

Beer is one of the oldest alcoholic beverages known to civilization. The fascinating history of beer dates back to ancient Sumeria, the ‘cradle of civilization’. Clay tablets that tell the story of Gilgamesh describe precisely how beer was prepared, the various types of beer, how its brewing and selling were carried out, how it was [...]

We might like to pretend we’re above the infomercial, but recent research shows as many as 1 out of 3 Americans have pulled their credit cards out during a pitch. The track record of success spans nearly every aspect of business: beauty, personal care, business opportunities, collectables, weight loss products and house wares. The appeal [...]