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We might like to pretend we’re above the infomercial, but recent research shows as many as 1 out of 3 Americans have pulled their credit cards out during a pitch. The track record of success spans nearly every aspect of business: beauty, personal care, business opportunities, collectables, weight loss products and house wares. The appeal [...]

Something about the gimmicky, hyper-formulaic template of a stereotypical infomercial makes it so silly and contrary to expensive ad campaigns that they hardly seem to pose a threat to our hard-earned money. Big businesses, and the advertising companies that work for them, spend millions of dollars to make TV commercials effective. In contrast, infomercials haven’t [...]