9 Responses

  1. Louis Alexandre Simard
    Louis Alexandre Simard at |

    First of all you seem to not know what you’re talking about when it comes to coffee. You cite a taste test which allegedly reveals that 8 o’clock coffee has been the preferred brand for some times now. You do this right after telling us about a taste study in which name brand chains weren’t popular. Now first the link you provided to the study redirects to an unavailable page. Second corporate studies are almost always sponsored by one of the companies being tested. The fact is nobody except those companies would care enough to pay for such a study therefore they are rarely unbiased. The wording of the questions as well as the order in which the coffee is tasted greatly infuences the result of the study.

    I love and know coffee pretty well. The basic thing you need to know is that the important aspect of coffee making that will influence the taste Appart from the beans is its freshness. Coffee should never be ground more than one hour before making it and that’s the main difference between quality coffee chains and Dublin Donuts. Putting ground coffee in the freezer doesn’t help to keep it fresh and actually has a detrimental effect because of the micro condensation the will remove flavors from each little grain.

    My last point is about the decafeinating process. Only sheep store brand coffee company uses this alcohol process because its cheaper and allows the to sell 1kg (1000 g) for close to 10$/kg. All self respecting coffee house whether it be Starbucks or Second Cup uses the swiss water method which is much better at maintaining a consistent taste, flavor and acidity to the coffee.

    Those were just some points I wanted to put right. But for the most part you are csorrect in saying that many growers and affiliated

  2. cheekimonk
    cheekimonk at |

    Following Louis, this list shows less understanding of tax policy. It kicks off with a confusing headline for #10 and a description that is even more confusing, uninformed, and indulges in some serious cherry-picking of what’s “in the news.” No person, or corporation, can “legally” evade taxes…in the UK or anywhere else. Neither can an entity “cheat” on taxes legally (just as no immigrant in any country can be “undocumented” and NOT illegal). Tax evasion is a THING. It has a specific definition and circumstances that bring about prosecution. If taxes are being evaded or a filer is cheating, then they are breaking the law. That also means, however, that if a filer is not breaking the law, they are neither evading or cheating. Are you accusing Starbucks (a company I am not a fan of by any means) of minimizing their tax liability to the greatest extent allowed under UK laws? That’s what companies SHOULD do. If they don’t, then they are violating the trust of their stakeholders AND employees. After the vapid Top Ten concerning a Death Star vs a Battlestar – with its entries on diversity, democracy, and just not being evil – I’m not sure this site is worth the clicks any longer. Everyone is free to endorse their views, but reading someone doing so without real data (and while betraying at least a naïveté about said views) is frustrating beyond reason.

  3. The R
    The R at |

    To further what Louis and cheekimonk both stated, rabblerabblerabble.

    jk, tldr.

  4. John
    John at |

    Regarding number 2 and number 1 I have my own economic thoughts here. Making coffee is all about supply and demand. Because of the high demand, a lot of supply is needed. Countries have a choice if they want to grow coffee. The ones that do see a benefit make it because it has the potential to lower unemployment and increase economic growth. For number 1, we deal with te lack of regulations for coffee workers, yet we know many countries are successful with no minimum wage. Singapore is an example, but a better one is Iceland which has low unemployment from what we saw in a previous top 10 list. I would rather have work than no work. In addition, increasing the cost of a worker may mean higher prices, which would hurt consumers. Like what cheekimonk said, this list does not impress. In fact of all the list I have read, this is probably the worst list on the website. No joke.

  5. Theresa fleer
    Theresa fleer at |

    Mr. Myers, if you think eight o’clock taste the same as Starbucks, you have some serious taste issues!

  6. FMH
    FMH at |

    I thought the decafination process used liquid CO2. Hm, have to look that up.
    Something you completely missed is that the quality of regular super market-coffee was strategically lowered over the past fifty years by speeding up the roasting process more and more. This was done so gradually that nobody tasted the difference.

  7. Brian Greeenwater
    Brian Greeenwater at |

    I don’t buy Starbucks, but it tastes one heck of a lot better than 8-O’Gag (or Folswears, or Maxswill) – either you don’t drink coffee, or you grew up drinking the yuk that passes for coffee in the US.

    By all means, buy “Fair Trade” coffee to avoid the labor issues. Boycott Starbucks, not good coffee.

    Where I lived in Central America, “Rain” watered the coffee, and the trees hold the soil on the mountains, unlike the Corn they plant, otherwise. High coffee prices are saving that dirt by encouraging a switch to a less damaging crop.

  8. astrid
    astrid at |

    I’ve worked with coffee farmers in Indonesia – and totally agree with your no.1.
    especially sbux – what they said is a fairtrade coffee – is actually not fair at all.


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