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36 Responses

  1. The $20 Sommelier at |

    The NFL. I know it's a sport, but the NFL has done a better job than most other sports in branding themselves as more than just a sport. From people throwing up the field goal sign when they miss a split while bowling to yelling numerous cliche' football terms, the NFL is more than just football – it's an industry.

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  2. Rhea - Google Fan at |

    wow, Google on top. No wonder though.

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  3. Weirdo of Tinsletown at |

    Whole Foods Market? WHOLE FOODS MARKET? Bugs Bunny, Daffy Duck, Porky Pig…uh, does a little company called Warner Bros. mean anything to you? Yea, that little company that wrote the book on how to brand properly. Warner Bros. was the forefather to every company on this list, and you didn't have the decency to include them.

    Branddoozie, you're killing me.

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  4. o at |

    yeah whole foods is unexpected. it has less brand recognition as well, i would say. also, less people use mac's overseas … not sure if this is a factor in your rating. …@$20" the NFL is very american and is not a big deal anywhere else in the world.

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    1. john at |

      O is confusing Apple with Macintosh computers. Apple is far, far more than just Macs. Apple is the largest music retailer on earth, for one. Apple Stores are the most profitable retail stores on the Planet, selling not only computers, but the most popular music player (ipod) and the very popular iPhone to hundreds of millions of customers in more than 60 countries around the world. As for Macintosh, it is the leading platform for media creation, design and development, and remains a technological touchstone that many try to copy, without much success.

      I hope that helps you to better understand Apple.

      Reply
  5. russel at |

    I wondered if NBC would qualify or any network for that matter.

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  6. Panther at |

    Apple isn't the number two brand =/ Microsoft is way bigger =/

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    1. Joe Michaels at |

      First, no it isn’t. Media coverage lately has shown that Apple’s market cap (number of outstanding shares of stock times stock value) is greater than Microsoft’s.

      Second, good brands does not equal market size. Microsoft may be large, but it’s not a good brand. How many cars do you see sporting Microsoft logos? Now, how many cars sport Apple logos?

      Reply
  7. Gazza at |

    What about the Golden Arches?

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  8. Ahmad Al-Jaser at |

    Just I have one qustion for the above list : Why there is a differance between it and Business week's list and what is your criteria?

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  9. Dan at |

    What in the world is Whole Foods Market? Why isn't McDonalds on that list? They have 1000s of stores over the entire world! They are much bigger than BMW.

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  10. Matthew at |

    Are you serious?! Wholefoods better than Disney and coke?! hahhaa who makes these lists

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  11. Matt Powers at |

    What about WalMart? They are the highest grossing company in pretty much all of the world. At least stateside they are. Chain Store Age recently had them at #1 for brands and they didn't even make this Top 10 list.

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    1. Joe Michaels at |

      Wal-Mart Stores uses some 55 names internationally. (It is only called “Wal-Mart” in the U.S.)

      Reply
  12. Linda McGuire at |

    Just curious… what was the criteria for the choices? Are we talking "biggest" brands, or brands that have developed the clearest picture of their company? (I'd add Ikea and REI) Or… branded graphics that are most distinctive and recognizable? Nike… just as a mark…what IS that swoosh thing, anyhow? If it hadn't been pummeled into the public awareness, would it be under consideration? Obviously it's not JUST about the graphic; it's about the whole marketing package then. Some of the most wonderful graphics are for small companies without the megabudget of the big guys, and these little gems are only seen by a small part of the population. Example: animal hospitals frequently get wonderful marks… but a mark for one in Washington won't be recognized in Colorado. Just want "big"? Well, that would put the Windows brand above the Apple brand. There are zillions more Windows boxes than Apple boxes out there. On the other hand, there are zillions more cockroaches on the planet than people. That in mind… again, I ask: what's the criteria?

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  13. LariLee at |

    Walmart and McDonalds not being on the list is rather surprising. The Golden Arches is known the world over and Walmart is taking over the globe one community at a time until they reach world domination. Even Google being number one surprises me. Interesting list, but one that's controversial.

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  14. Davidi at |

    I still feel not having NOKIA on this list is surprising

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  15. Yroll at |

    Why BMW not Toyota??? Toyota is the largest car maker in the world.

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  16. Kangel at |

    OMG excuse me why do you have disney as number 9 i mean show the starbucks logo to a 40 year old male and he'll say huh? but show him disey and he'll say oh disney

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  17. brand2tag at |

    Hello to all,

    I have a website where you can submit your favorite brands thus contributing to the top ranking brands list found at brand2tag.com/rankings/ . If you want to make your own list of brands then brand2tag.com is the place to be. Sorry for the somehow commercial comment, if the owner doesn't like i won't be upset if it deletes it.

    Reply
  18. Philip Ze at |

    Nice list, good to know. But then, where is Microsoft stand ?

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  19. 360by2 at |

    No doubt Google Is No.1

    But where is Microsoft…. ? Did you forget or Microsoft does not stand in Top 10 List?

    In 2001, the five most valuable brand names in order were Coca-Cola, Microsoft, IBM, GE, and Nokia.

    Reply
  20. brandutopia at |

    Let's go about creating our very own brand! Power to the people

    Reply
  21. Berhane Gerencheal at |

    I doubt this selction might be biased because all most all the American products, services and internet services are selected in the top ten. Had it been honest, where are the most infulential products of Japan like Tyota and Sony.

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  22. Vesko at |

    Wholefoods Market and Target are not very popular in Europe. Actually I had never heard of these before. I would have added 20 Century Fox or Microsoft in their place. Also, Starbucks are not that awesome here either and neither are Nike. As far as I know, Adidas are way bigger. Also: FIFA. That is big.

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  23. Mehebub Ahmed at |

    My father informed me that Coca Cola is No 1 Brand of the world when I joined Coca Cola for summer internship in 2004.

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  24. Mehebub Ahmed at |

    Undoubtedly Google is No 1 Brand…I can’t live without Google….my beloved…

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  25. Anon at |

    Google is number .1
    Revenue: US$ 29.321 billion (2010)

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  26. guy who took a marketing class once at |

    Ummm i don’t know if anyone noticed this but… Coca Cola is actually the world’s most valuable brand and should hold the number one spot. Kids in the poorest parts of the world who have never even seen a computer know what coca cola is. There are people who are 100 years old and have never used a computer but they drink coke. .. still i could be wrong… but probably not.

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  27. colleen at |

    Err, the 1984 orwellian runner and lemmings were Apple, not Nike. You need to edit.

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  28. African at |

    I disagree with this page. Am african I would list them this way

    1.Coca Cola
    2.Nike
    3.BMW
    4.Disney

    And the rest we dont know them

    Reply

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