The Definition Of Swag, Literally



Up to around 1950, radio announcers on the BBC, if they were on the radio after 8PM, were required to wear dinner jackets as part of their uniform.

April 18th, 1930 is known in BBC history as “The Day There Was No News” as, for whatever reason, there was no news of any kind to report. Rather than panic or make excuses, the radio announcer very casually informed the public there was no news then played them some piano music.

So, the next time you see someone use the word “swag” just remember that 80 years ago a guy casually told a million people there was nothing to worry about, in a dinner jacket, then played them some smooth classical piano music for no other reason than that he thought it seemed appropriate. Then slap them for using the word “swag”.


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