10 Crazy Car Customization Cultures


For most of us a car is just a means of transportation, albeit one that can hit triple digit speeds and/or cost as much as a small house. But for others a car is a means of expression, a rolling canvas that serves as an extension of your personality. There are dozens of trendy car modification cultures out there, and some are quite obscure.

10. Kustom Kulture

Born and bred in the United States, Kustom Kulture is one of the longest-running subcultures out there — it has its roots in the early 1950s, and it’s still going strong. While the term itself is broad, as it can identify with anything from old-school drag racers to music or even DYI art such as pinstripping, a kustom car is easily recognizable when compared to other types of custom automobiles.

Some kustoms start out as a two-door coupe built anytime between the 1930s and the early 1960s, though most of them are from the post-war period and can also be sedans or convertibles. People involved in Kustom Kulture not only try to recreate the early days of hot-rodding with modified cars and motorcycles, but embrace other significant trends from the early 1950s, such as fashions of the day and early rock music, while also incorporating modern touches like tattoos.

9. VIP Style

Starting in the Land of the Rising Sun, VIP Style is also known as Bippu in Japan and was originally associated with members of the Yakuza. Over the years the trend was borrowed by regular folks as well, and nowadays it’s safe to say that most VIP Style cars you see on the roads don’t belong to criminals, just aficionados. VIP Style cars were originally comprised mostly of German and Japanese luxury cars with rear-wheel drive, with a vast majority sported black paint, a low height and large wheels.

Some say that VIP cars started becoming popular with non-Yakuza people after illegal street racers around Japan’s Osaka region began switching from flashy sports cars to stealthier looking sedans in order to evade police, and then things carried on from there. Their trademark is obviously their minuscule ground clearance.

8. Lowriders

There are a number of different stories as to how, when and where the lowrider scene actually started, but most of them agree that it was the late 1950s when Mexican-Americans from Southern California began popularizing the trend. One theory says that the method of dropping a car’s body as low as possible originated in 1930s Mexico, where zoot suit wearing locals were driving around in American and German cars with sandbags in the trunks to make them lower. Whether that’s true is still disputed, but what is known for sure is that So-Cal’s residents where doing similar things to their cars in the early 1950s.

A new law in the 1958 California Vehicle Code made it illegal for cars to have any part lower than the bottom of its wheel rims, and that law is considered to be the main reason behind the appearance of hydraulic or pneumatic suspension add-ons for lowriders. A resurrection of the lowrider trend took place in the late 1980s and early 1990s thanks to the West Coast hip hop scene, and nowadays lowriders are appreciated by a much more diverse group of people.

7. Oni-Kyan

Oni-Kyan cars have the bottom of the tires sitting much farther out that the top, effectively supporting the car on a petite patch of rubber. A direct translation of Oni-Kyan would be Demon Camber, a Japanese tuning style that’s somewhat new among Japanese domestic market aficionados. Some say that it originates from the 1970s drift scene, when drifters used to stretch narrow tires on wider rims and would also add extra bracing on the suspension in order to achieve better handing during powerslides.

Over the years the trend has become much more extreme in nature, partially helped by the fact that the aforementioned VIP Style and the rebellious Bosozoku have adopted and taken Oni-Kyan to the point where the angled tires create nothing but disadvantages for handling. With that being said, the Oni-Kyan trend seems to actually be getting more popular, despite the fact that it’s both dangerous and rather expensive — tires with extreme angles last for only a few weeks of normal driving.

6. Donks

Also known as hi-risers or sky-scrapers, donks are another American style that grew out of the South Coast hip hop scene in the Southern United States. They’re usually created using older American sedans, but in recent years the trend has encompassed modern European and Japanese cars, and SUVs as well. Cars sporting these funky modifications are fitted with disproportionately oversized wheels that range from about 26 inches to a comically-massive 50 inches, flamboyant paint jobs and powerful stereo systems.

Lifting a vehicle’s suspension issues a number of challenges both before and after the work has been done, as the car’s much higher center of mass makes it unstable during cornering and at higher speeds. Donk riders also share a specific slang and fashion sense, with those in Florida being fans of dreadlocks or cornrows and gold grills.

5. Raggare

The last place one would expect to find a bunch of middle-aged men with rockabilly clothing and hairstyles drinking beer and discussing their 1950s American cars would probably be Sweden. They’re called Raggare, and over the years it’s moved into other Scandinavian countries — to them, the rock’n’roll movement never disappeared. There are even rumors that the number of restored ’50s and ’60s American cars may be higher in Scandinavia than in the entire USA.

With “raggare” essentially meaning “to pick up girls” in Swedish, you can guess that a decent amount of partying is involved during meets. The biggest one happens annually in July, when over half a million people and thousands of classic American cars gather in Västeras for the Power Big Meet. Most “Yankees” they use look like they’re straight out of American Graffiti, but you can also find a few European brands like Mercedes-Benz and even old Volvos.

4. Bosozoku

Initially associated only with customized motorcycles and reckless driving, and on the whole having a pretty bad vibe, Bosozoku-style has moved into the automotive realm over the years. While Bosozoku bikers were lower class Japanese youngsters with a distaste for authority and mainstream society, it was their flamboyant style of customization that was kept by four wheel nuts. With the name itself meaning “violent tribe,” you can probably guess why this subculture isn’t receiving a lot of love, although the annoyance is mainly directed at Bosozoku riders than drivers.

The car part of the subculture is a blend of different styles, with the most prevalent one being called “Garuchan.” Believe it or not, Garuchan cars have a look that’s inspired by real life vehicles, many of which used to race in the now defunct Japanese Touring Car Championship or the Super Silhouette Car Championship. The exaggerated body kits and enormous rear wings come from motorsports, while the sky-high exhaust pipes and overall comical appearance are inspired by manga and anime productions such as Speed Racer.

3. Rat Rods

The rat rod movement is downright despised by most conventional Kustom builders and traditional hot rodders. This sentiment among detractors comes from the way in which rat rods are built, as pretty much all are low budget and look like a perpetual work-in-progress. While in essence they’re built following the old principles of hot rodding, finished rat rods always have an “unfinished” look about them, with many sporting a rusted bare metal body or a simple layer of primer, while the original parts on the car are left unrestored.

At first glance, the rough and rusty look of rat rods, along with parts that are borrowed from trucks, tractors and even old airplanes, may give the impressions that not a lot of work has been put into the cars. In fact, the truth is the complete opposite — most rat rodders put a lot of effort and love into achieving their ratty aesthetic.

2. Dekotora

Dekotora is a Japanese abbreviation for “decoration truck,” and is arguably the most flamboyant customizing trend on the planet. Dekotora are large trucks that have been adorned by their owners with elaborate patterns of brightly colored lights, complicated exterior add-ons and various styles of anime artwork. They look like rolling pinball machines or casinos on wheels, and no matter what opinion you have you’ve got to admit that they certainly draw attention and provoke conversation.

It’s believed that dekotora originally appeared in the early 1970s in north-eastern Japan, where some drivers of fishing transport trucks were customizing their working vehicles as garishly as possible. The true dekotora revolution started after 1975, when the first in a series of ten action-comedy films called Torakku Yaro (Truck Guys) transformed the trend into a downright Japanese media frenzy. Soon enough numerous other movies and TV shows were dedicated to the phenomenon, with model cars and even video games helping popularize this odd subculture.

1. Sleepers

With a history that’s almost as long as that of the automobile itself, sleeper cars belong to the most backwards type of automotive subculture on this list. While the vast majority of people into car customization are all about giving their rides a flashier look, sleeper car aficionados are on the complete opposite of spectrum. Sleeper cars have a very restrained exterior, while their performance figures are close to or even exceed those of thoroughbred sports cars.

The term “sleeper” is derived from “sleeper agents,” although in the United Kingdom sleeper car are usually called “Q-cars” or “Quiet Cars,” a term that comes from the heavily armed decoy ships that the British used in World War II against German submarines. Sleeper cars have been modified to look like cars fresh from the factory by owners who enjoy their cars to be “wolves in sheep’s clothing” — that is, an everyday, almost boring looking vehicle that could wipe the floor with a fancy hot rod in a race.

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